Unleash the Leader Within
About Us
SiiM is not a classroom and it’s not theory. It’s a leadership program that immerses you in the kinds of high-pressure situations leaders face every day, using the backdrop of real-world intelligence scenarios.
By engaging in semi-controlled, high-stakes simulations, you’ll uncover your true leadership style, sharpen your ability to think strategically, and build the confidence to lead under pressure. The espionage theme isn’t the goal—it’s the platform that allows us to test, measure, and transform leaders in ways no traditional program can achieve.
Whether you’re an executive, entrepreneur, or emerging leader, SiiM challenges you to go beyond your comfort zone and unlock your full potential.
Why SiiM?
Most leadership programs rely on theory and workshops. At SiiM, leadership is not taught—it is lived. Participants are placed in dynamic, real-world scenarios where they must adapt quickly, make critical decisions, and inspire others under unpredictable conditions.
What makes SiiM different is its depth and focus. The program is short yet powerful, engaging and enjoyable, while uncovering leadership qualities and blind spots that traditional methods often miss. This unique approach sets the stage for the The Extra Crucial Dimension (EXCD), an advanced methodology that provdes a way of revealing qualities, blind spots, and behavioral patterns that other assessment methods often overlook.
Why Choose SiiM?
DEEP AND IMPACTFUL
Short yet powerful sessions
UNIQUE AND MEMORABLE
Unlike traditional
programs
ENJOYABLE AND ENGAGING
Mentally
challenging but fun
REVEALS HIDDEN BLIND SPOTS
Insights that
rarely surface
BUILDS TRUE SELF-AWARENESS
The foundation
for growth
The Extra Crucial Dimension (EXCD)
At SiiM, leadership development goes beyond skills and surface-level awareness. The Extra Crucial Dimension (EXCD) is our unique methodology, a way of revealing qualities, blind spots, and behavioral patterns that other assessment methods often overlook.
Through carefully designed simulations, participants are pushed into conditions of limited control, rising stress, and high-stakes decision-making. In these moments, leaders don’t just talk about how they would act, they show it. This process penetrates deeply into awareness, creating a lasting shift in how participants understand themselves and how they are perceived by others.
For internal HR departments and placement companies, EXCD offers a true differentiator: it provides measurable insights into leadership potential and challenges, setting a benchmark that cannot be achieved through traditional interviews or assessments.
Leadership Assessment & Intervention Program
At the core of SiiM lies a dual framework designed to evaluate and transform leadership and teams. The program is built around two modules, Assessment and Intervention, which can be delivered separately or combined for maximum impact, depending on the needs of the organization.
Module 1: Leadership Assessment
MODULE 2: Leadership Intervention
A Flexible Approach
For HR leaders, placement companies and internal corporate HR departments, flexibility is essential. SiiM’s two modules can be run independently – the Assessment for evaluating candidates and identifying leadership potential, and the Intervention for developing managers already in role.
When combined, they create a seamless framework: Assessment provides the insights needed to make better placement decisions, while Intervention builds on those insights to support a candidate’s onboarding and long-term success in the role.
Because SiiM is a platform, HR firms and corporations can easily integrate it into their own offerings and deliver it in any market or any internal department. Whether used for talent placement, executive onboarding, or leadership development pipelines, SiiM offers a scalable solution that adapts to fit specific needs.
Benefits
SiiM is more than a leadership program—it is a platform that gives HR firms, placement companies and corporate internal HR departments a competitive edge. By integrating SiiM into their services and strategies, HR professionals can deliver measurable value to organizations while reducing risk and improving leadership outcomes.
With SiiM, placements become more accurate, onboarding is smarter, and leadership development is sharper. The result is significant savings in time, resources, and organizational costs, along with stronger, more effective
leadership and teams.
Key Benefits
More accurate placement
of managers, reducing
costly mis-hires and improved team performance.
Targeted improvement of
leadership skills during
onboarding or ongoing development.
for building high-performing leaders and teams.
Meet the SiiM Leadership Team
Behind SiiM is a team that brings together decades of expertise from Israeli intelligence, elite military
units, organizational psychology and senior management. Alongside this background, the team has also advised and
supported a wide range of business organizations, combining operational excellence with practical
insight into corporate leadership challenges across industries.
ERIC WEIL
Co-Founder & Chief Theme Officer
Former Brigadier General in Israeli Intelligence, specializing in high-stakes strategy and decision-making.
JOEY ASCH
Co-Founder & COO
Executive manager in the Ministry of Justice, former field operator in the Israeli Security Service, with extensive Navy Seals experience.
CARMIT HADAS
Co-Founder & Chief Psychology Officer
Organizational consultant with a Master’s in Counseling Psychology and deep expertise in leadership development.
ARIE LAOR
CEO
Over 30 years of experience in business commercialization and growth strategies across global markets.
Learn From The Best
as well as years in senior management.
Testimonials
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Your Questions Answered
SiiM is designed for HR firms, placement companies, leadership consultants and internal corporate HR teams who want to evaluate and develop managerial talent across industries.
No. The intelligence-inspired simulations are a platform for testing and developing leadership skills. They are accessible and relevant for candidates and managers from all business sectors.
The focus is on mental resilience and adaptability, not physical strength. Activities are designed to not be physically challenging and suitable for a wide range of participants.
SiiM can be incorporated as a platform within the services of HR and placement firms, as well as internal corporate HR departments, and can be delivered in any region or client location, upon evaluation.
Yes. SiiM was built as a platform that HR and placement firms can embed into their offerings, whether for candidate assessment, executive onboarding, or long-term leadership development.
Take your leadership to the next level.
SiiM is more than a leadership program, it is a platform that gives HR firms, placement companies and internal corporate HR depatments a competitive edge. By integrating SiiM into their services, providers can deliver measurable value to client organizations while reducing risk and improving leadership outcomes.
With SiiM, placements become more accurate, onboarding is smarter, and leadership development is sharper. The result is significant savings in time, resources, and organizational costs, along with stronger, more effective leadership and teams.